Case studies
Recent client work.
The companies I’ve helped get known for what they’re good at, and what changed when they did.
Marketing career Software consultancy 8th Light
I led 8th Light through a major growth transformation, evolving the go-to-market and employer brands, sales strategy and marketing function into one unified engine.
Read the case study →
Delivery leadership consultancy Delivery Leadership Solutions
As a founder-led delivery consultancy, DLS needed a dependable pipeline, so we started with the message: a brand platform, clear buyers and a founder content program built to reach them. Read the case study →
Content marketing agency Imagination Publishing (now The MX Group)
Across two roles, I managed content for clients and then led the agency's digital practice, working to reposition Imagination around what it did best: content strategy. Read the case study →
Recruitment marketing agency TMP Worldwide (now Radancy)
At TMP Worldwide, a fragmented content team became a scalable, editorially sound unit leading content strategy for global brands across industries. Read the case study →
Marketing career
The experience behind the method.
$2.5M+
Marketing-sourced revenue at 8th Light, with a 47.1% win rate on marketing leads
60+
Brands and organizations I’ve shaped strategy for, from Fortune 500s to founder-led firms
20+
Years in marketing, content and journalism, for agencies, consultancies and global brands
2021–2025
VP of Growth
Ran marketing and sales, built a growth team and launched the first go-to-market strategy and employer brand.
VP of Digital Marketing
Turned a fragmented digital practice into one growth engine.
2017–2019
Director of Content
Rebuilt a 20+ person content team serving more than 40 clients.
2016–2019
Digital Strategist at TMP Worldwide (now Radancy)
Led the global careers platform across 60+ markets.
2013–2015
Client Strategy Lead at Intralink Global (now Purpose Brand)
Led U.S. content and engagement strategy targeting B2B customers. Social audience doubled in less than a year.
2011–2023
Founder and Publisher
A neighborhood community news site: 1,600+ articles, 150+ events, 60K+ monthly readers.
Community and side projects
Close to home.
Branding and promotion that helped a neighborhood holiday market grow year over year.
A new website and brand for an Avondale neighborhood bar.
A website that finally matched a Chicago PR firm’s brand.
A content platform for an Excel expert’s sprawling archive of expertise.
A portfolio site that lets a Chicago mural company’s work speak for itself.
A personal brand site for an Apple IT pro.
A website for an audio engineering studio.
My own site, where my portfolio, writing and consulting live together.
Writing
Bylines and clips.
B2B trade magazine · 2007–2012
Concrete Construction
45 clips: columns, features and news
B2B trade magazine · 2004–2008
Skin Inc.
41 clips, plus the 2006 Buyers Guide
Community newsletter · 2008
This Week in Ravelry
Eight bylined pieces
B2B trade magazine · 2005–2008
Residential Concrete
Four Showcase features
Skin Inc. and World of Concrete · 2006–2012
Editorial Projects
Buyers Guide, show daily, eNewsletter and a website relaunch
Personal writing · 1996–2003
Poetry
69 poems
