Transforming a global content team.

The Problem

As Director of Content at TMP, I led and rebuilt a growing—but fragmented—content team supporting employer brand and recruitment marketing efforts. Within a year, I transformed a team of writers into a scalable, editorially sound, cross-functional unit that supported Fortune 500 clients across verticals.

The Approach

I joined TMP as a digital strategist serving accounts such as P&G and Walgreens. In January 2017, I took over the companywide content team.

Strategic Development

• Refocused the company’s content offering to prioritize data-informed, scalable and tactical strategies
• Overhauled client approaches to emphasize foundational implementation and performance alignment
• Partnered with client service teams to reshape deliverables for stronger marketing outcomes

Process Development & Delivery Rigor

• Instituted department-wide protocols to streamline delivery and reduce inconsistencies
• Created reusable editorial templates and execution frameworks that addressed ongoing workflow challenges
• Defined content formats and delivery structures that improved speed, quality and clarity across global teams
• Supported a wide range of campaign types, from EVP development and content audits to evergreen content systems

Team Training & Talent Development

• Rebuilt and stabilized a 20+ person team of content writers and strategists within my first 12 months
• Implemented a formal training program that significantly shortened onboarding time for new team members
• Created clear growth pathways and editorial review structures that enabled advancement and role clarity
• Fostered a performance-driven, supportive team culture with an emphasis on collaboration and craft

Client & Cross-Functional Collaboration

• Served as strategic partner to internal teams and account leaders across client portfolios
• Helped redefine the client experience by bringing delivery consistency and strategic guidance to every engagement
• Elevated the visibility of content strategy within the agency and among external stakeholders

What We Built

• A five-week onboarding plan that took new hires to full client ownership.
• A mentor program, monthly subject-matter trainings and quarterly team offsites.
• Reusable editorial templates and the 4 Rs, a framework for getting more from every piece: refine, reshare, repurpose and refresh.
• A new direction for the offering: strategy, playbooks and client self-service in place of routine posting and monitoring.

The Result

• Created scalable delivery model used across TMP’s North American offices
• Supported more than 5,500 engagement pages and 104 social channels