For consultancies, agencies and professional services firms
Your marketing is underselling you.
Your best clients come from people who already know you. Everyone else sees a company that blends in with the competition. I help you articulate what makes you different and what your best clients value most, then build positioning, messaging and go-to-market the whole company can use.
Fractional CMO.
Journalist-trained.
More than 20 years working with agencies, consultancies and global brands.
Sound familiar?
What leaders often say.
“Our clients love us. Nobody else has heard of us.”
“We say the same things every competitor says.”
“We’ve spent real money on marketing and can’t point to one client it brought in.”
“Only one person here can really explain what we do.”
Most firms are better at the work than at explaining it.
You’re close to the work, busy doing it and good at more than one thing. So what makes you different never gets pinned down. It blurs a little with every new service, and vague language invites everyone else to rewrite your story.
Be known for what you’re good at.
The approach
Built from the outside in.
Phase one · Research and assessment
Discover your hook.
We start with research: an audit of your marketing, messaging and channels against your strategy, goals and competitors. Then we add client and team interviews to uncover your unique attributes.
Phase two · Positioning and messaging
Articulate your story.
Together we turn what we heard into your positioning, value proposition and messaging framework. We’ll identify what sets you apart, where you blend in with competitors and where your marketing undersells you.
Phase three · Go-to-market
Build your brand.
Then we put the system to work with an activation roadmap and the direction for your website, sales materials and LinkedIn. Your team gets the language and tools to use it, so the story holds up no matter who’s in the room.
Case studies
Recent client work.
Software consultancy 8th Light
I led 8th Light through a major growth transformation, evolving the go-to-market and employer brands, sales strategy and marketing function into one unified engine.
