Services
Find your story. Then be known for it.
I help leadership teams get clear on what makes them different, what their best clients value most and where they’re headed, then turn it into positioning and messaging the whole company can use.
Where to start
The Stranger Test: A five-minute marketing check
Would a stranger know what you’re good at?
Ten questions about how your company shows up to people who don’t know you yet. You get a score and a short read on where your marketing undersells the work.
Free · Five minutes
Not sure where to get started?
Let’s talk it through.
Tell me what’s going on at your company, and we’ll figure out the right first step together.
Free · 30 minutes
How it works
Built from the outside in.
Phase one
Research and assessment
Discover your hook.
We start with research: an audit of your marketing, messaging and channels against your strategy, goals and competitors. Then we add client and team interviews to uncover your unique attributes.
The offer
The Story Audit
An outside read on what’s working, where the story has drifted and where to focus.
Starting at $12,500
Phase two
Positioning and messaging
Articulate your story.
Together we turn what we heard into your positioning, value proposition and messaging framework. We’ll identify what sets you apart, where you blend in with competitors and where your marketing undersells you.
Phase three
Go-to-market
Build your brand.
Then we put the system to work with an activation roadmap and the direction for your website, sales materials and LinkedIn. Your team gets the language and tools to use it, so the story holds up no matter who’s in the room.
The offer
The Story System
Decide what you want to be known for, and give everyone the words to say it.
As you grow
Fractional Advisory
Need the story to hold as the company grows? I stay on as your fractional CMO, so it becomes how the whole company talks, sells and decides.
Founder-led consultancy
“In just a few weeks, she helped us confidently solidify our brand voice and go-to-market approach.”
Adam Kamp, Founder and CEO, Delivery Leadership Solutions
Compare
Which one fits?
| Compare the offers | The Story Audit | The Story System | Fractional Advisory |
|---|---|---|---|
| Best when | Something’s off and you can’t name it. Or you’re about to rebuild your marketing strategy and want alignment first. | You’ve added services, markets or people, and the website still describes the old company. | The platform’s built and you have a team. You want senior judgment on the calls that matter. |
| You walk away with | The Findings Report, a scored read against four competitors with priorities ranked by impact, and a Prioritization Session with your leadership team. | Positioning, value proposition, messaging, voice and an activation roadmap, plus the toolkits and rollout that keep the whole company using it. | A senior marketing leader keeping the story and the go-to-market on course as the business changes. |
| Timeline | Two to four weeks | Two to three months | Ongoing, tailored to you |
| Investment | Starting at $12,500 | Flat fee | Monthly retainer |
Case studies
Recent client work.
Built for you
Run a consulting firm or a small business? See how I work with companies your size.
