The Readout
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What you’ll get
Short, useful and candid.
Focused insights.
A single point about positioning, messaging or go-to-market you can use.
From the work.
What I’m seeing in real client engagements and in the market at large.
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Short enough to finish over coffee and specific enough to use the same day.
Insights
Recent thoughts.
Positioning & Messaging I Ran an Audit on My Own Brand and Scored a 2.4
Like a lot of brands, my consulting business had to catch its messaging and positioning up after a year of iteration. Here’s what an audit identified and what I did about it.
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Positioning & Messaging Why Brand Positioning Is the Most Undervalued Lever in Marketing
Is your marketing stalling? Explore brand positioning and its impact on clarity, leads and overall business success.
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Marketing Leadership What Strategy Is—and What It’s Not
A successful marketing strategy must embrace the power of 'no' along with 'yes' to drive meaningful results.
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