The Problem
My personal website has evolved over two decades, from a standalone blog to a fully integrated personal brand platform.
By 2026 it described what I do about a dozen ways, none of them in my buyers’ language. The best line about who I help sat two clicks deep, the proof came from past jobs rather than clients, and the homepage offered about 10 different next steps.
The Approach
I ran the process I run for clients. I started with the language buyers used on calls, picked one lane (founder-led consultancies, agencies and specialist firms of 10 to 200 people) and committed to one line: Be known for what you’re good at.
What We Built
- Positioning and messaging for the practice.
- A brand system: the palette kept, plus the mosaic, numbered stubs and a new sign-off.
- A new website with offer pages, How I Work and a page for tailored audiences I serve.
- Proposals, one-pagers, slides and LinkedIn rebuilt on the same copy.
katemhamilton.com Over the Years
Over the years, this site has gone through a number of iterations, from blog to separate portfolio, to unified website, to its current format.
The Result
The latest version launched in October 2026.
The earlier versions did their job:
- Consistent traffic from peers, recruiters and consulting inquiries
- Recognized as a credible, professional brand presence aligned with my public voice
- Enabled smoother networking, job conversations and business development
