How I work
I think like a strategist and listen like a journalist.
Before I led marketing teams, I spent nearly a decade writing and editing for B2B trade magazines, from Skin Inc. to Concrete Construction, and founded the Chicago neighborhood community site LoganSquarist. The story already exists. You have to tell it.
Questions I ask your clients
“Why did you hire them over the other companies you talked to?”
“What almost stopped you?”
“How do you describe them to a friend?”
The method
Built from the outside in.
Research first. Always.
Every engagement starts with an outside look at your marketing, your competitors and your strategy. Then I talk to your best clients, the prospect who went elsewhere and the people who sell and deliver the work.
Then I listen for the pattern.
I look for the thing everyone keeps saying without noticing they’re saying it. That’s usually the hook.
Then I write it in your words.
In words a stranger would understand. A sentence your team can repeat and your clients would nod at.
Then we build a system you can use.
Positioning, messaging and an activation roadmap, plus the direction your website and sales materials get built from. All on the same story, so it stops drifting every time someone new writes a page.
“I really appreciated—and was impressed by—how quickly you picked up on, clarified, and challenged our strategic approach.”
Adam Kamp, Founder and CEO, Delivery Leadership Solutions
Where the method comes from
Journalism roots. Strategist’s instincts.
Trade magazines taught me to interview experts, find the story inside technical work and explain it to busy readers. I bring that approach to brands, with a strategist’s eye on what it means for growth.
2004–2012
B2B trade magazines
Writer and Editor
Skin Inc., Concrete Construction and the World of Concrete show daily.
2011–2023
LoganSquarist
Founder and Publisher
1,600+ articles and 60K+ monthly readers.
2015–2019
TMP Worldwide (now Radancy)
Digital Strategist, then Director of Content
Procter & Gamble, Nike, Walgreens, Cargill and Kaiser Permanente, among others.
2019–2021
Imagination Publishing (now The MX Group)
VP of Digital Marketing
JPMorgan Chase, Amica Insurance and Dawn Foods, among others.
2021–2025
8th Light
VP of Growth
$2.5M+ in marketing-sourced revenue.
2025–now
Kate Hamilton Consulting
Strategist and Fractional CMO
Positioning, messaging and go-to-market for consultancies, agencies and professional services firms.
What it’s like
Working together.
Hands-on.
You and I partner together, and I get hands-on with your team.
Candid.
I tell you what I see, and I write it so anyone on your team can use it.
Ongoing.
Advisory tailored to you, so you’re supported where you need it most.
How engagements are built.
I find the story, build the foundation and either hand it to your team or stay on to bring strategic judgment into the room.
A fixed scope and fee.
Agreed before we start, so nobody’s watching a clock.
Built for your team to use.
You get the language and tools to put it to work. Advisory is there if you want help making it stick.
Your team keeps the channels.
Your team or agency runs the day-to-day. I keep the work on message.
Senior judgment when you want it.
Advisory keeps me in the room for the calls that matter.
