The Approach
Holidays on the Square was an annual holiday shopping crawl celebrating Logan Square’s vibrant local business community. I was invited to join the organizing team to run the website, promotional planning and digital storytelling—helping shape the event’s voice and visibility in the neighborhood.
I came to it through LoganSquarist, which partnered with the event from 2017.
- Managed website updates, social content calendars and email communications
- Collaborated with dozens of participating small businesses to promote seasonal offerings
- Supported coordination of event-day materials and attendee engagement
What We Built
- The event website, with online sign-up and payment for participating businesses.
- Social campaigns before and on the day.
- Promotion for every participating business, alongside a printed and mobile map.
The Result
- Strengthened community engagement through storytelling and cross-promotion
- Helped grow the event’s local presence until it was formally adopted by the Logan Square Chamber of Commerce
- Supported one of the neighborhood’s most recognized and longest-running local events
- About 40 businesses and nonprofits took part each year from 2017 to 2019
