Fractional Advisory · As you grow
Keep the story straight as you grow.
Once your story is defined, I stay on as your fractional CMO so it becomes how the whole company talks, sells and decides. Your team owns the day-to-day. I bring objective distance to ensure the story remains clearly articulated.
What you’ll get
A marketing leader at the table.
A sounding board for big decisions.
A go-to-market that stays aligned across the team.
When it fits.
The business is changing faster than its story.
New services, new markets, new people. The story needs someone watching it.
You need a senior partner, not a full-time hire.
The judgment of a CMO without the salary, the search or the org chart.
Decisions feel high-stakes and hard to sequence.
Brand, pricing, hiring and go-to-market all pull on each other.
Your team can execute but needs direction.
They’re good at the work. They need someone to say which work matters.
You’re investing in marketing and can’t tell where it’s paying off.
More channels, more content, no clear sense of what to keep and what to cut.
“You’ve been great about meeting us where we are while moving us forward.”
Adam Kamp, Founder and CEO, Delivery Leadership Solutions
What’s included
What’s on the table.
Part one
Strategic direction.
Positioning, messaging and go-to-market priorities, growth trade-offs and sequencing.
Part two
Leadership thought partnership.
A sounding board for leadership decisions, and the risks behind them, before they’re made.
Part three
Plan and work reviews.
Pressure-testing your team’s or agency’s plans and reviewing the work against the story.
Part four
A quarterly reset.
Every quarter we look at what’s working, what isn’t and what comes next.
Part five
Point of view.
The themes your leaders should be known for, and where they show up. Content work can be added as a separate project.
Who it’s for.
Companies with the foundation in place.
Usually after The Story System, with a team or agency doing the day-to-day work.
Leaders who don’t want to decide alone.
A founder, CEO or CMO who wants a second opinion on the big calls.
Not the right fit
If you need someone to run campaigns and manage channels day to day. That’s a marketing hire or an agency, and I’ll help you brief them.
Investment
Monthly retainer
- Scoped together on a call
- A set term, reviewed each quarter
Questions?
Is this a fractional CMO?
Yes, focused on strategy and oversight. Your team or agency runs the channels; I make sure it all tells the same story.
Can we start with Advisory?
Yes. We can start wherever you are. If The Story Audit or The Story System would serve you better first, I’ll recommend it.
How long do we work together?
We agree on a term up front and decide together at each quarterly review whether to keep going.
How is it priced?
A monthly retainer, scoped to how involved you need me to be.
The path
Where it fits.
As you grow, so do your needs. Fractional Advisory meets you where you are and provides expertise along the way.
Phase one · Research and assessment
The Story Audit
Phase two · Positioning and messaging
Phase three · Go-to-market
The Story System
As you grow · Fractional CMO
Fractional Advisory
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