The Stranger Test: A five-minute marketing check
Would a stranger know what you’re good at?
Ten questions about how your company shows up to prospects, to clients and in market. Answer honestly. You’ll get a score and a short read on where your marketing undersells the work.
Answered
0 of 10
- A stranger could explain what we do after one visit to our website.
- Our best clients describe us the same way we describe ourselves.
- We can say what sets us apart from our three closest competitors in one sentence.
- Our website sounds different from our competitors’ websites.
- Our best results are easy to find on our website.
- Someone other than the founder can pitch the company well.
- Our proposals, decks and website tell the same story.
- We know where our last five clients came from.
- At least one recent client found us without a referral.
- We can name a client our marketing brought in.
Your score
–
out of 20
Not finished yet
Answer all 10 to see your score.
Each answer is worth 0, 1 or 2 points.
How well are you known for what you do?
Where you land.
0 to 7 · Hard to find
A stranger would have a hard time telling what you’re good at. Your best work is invisible to anyone who wasn’t referred. The good news is your story exists. The Story Audit finds where messaging is getting lost or diluted.
8 to 14 · Getting there
Parts of your marketing tell the story, and the gaps are specific, which makes them fixable. A 30-minute call can determine if The Story System would help prioritize your focus and build your brand into a scalable, operational system.
15 to 20 · Known for it
You’re known for what you’re good at. Keep it that way as you grow: new services, new people and new markets are where stories drift. Fractional Advisory is how some companies keep watch.
