Case studies
All the work.
Client work, the marketing career behind it and the side projects I built along the way.
Marketing careerSoftware consultancy8th LightI led 8th Light through a major growth transformation, evolving the go-to-market and employer brands, sales strategy and marketing function into one unified engine.Read the case study →
Marketing careerSoftware consultancy8th Light Employer BrandAs a software consultancy competing for senior talent in a remote-first market, 8th Light needed an employer brand as clear as its client brand, so I built one: a plan, six talent personas, a promise to candidates and a Talent Community that grew nearly sixfold.Read the case study →
Marketing careerCancer support nonprofitWellness HouseAs a Chicago-area nonprofit offering free cancer support, Wellness House had the programs people needed and a website that made them hard to find, so my team at Imagination rebuilt it around the people it serves.Read the case study →
Marketing careerContent marketing agencyImagination Publishing (now The MX Group)Across two roles, I managed content for clients and then led the agency's digital practice, working to reposition Imagination around what it did best: content strategy.Read the case study →
Marketing careerHyperlocal media platformLoganSquaristAs a hyperlocal media platform, LoganSquarist became a Chicago neighborhood hub through news articles, hyperlocal events and community building.Read the case study →
Marketing careerRecruitment marketing agencyTMP Worldwide (now Radancy)At TMP Worldwide, a fragmented content team became a scalable, editorially sound unit leading content strategy for global brands across industries.Read the case study →
Marketing careerConsumer goods companyProcter & GambleProcter & Gamble’s global careers platform became one cohesive digital experience, with UX, messaging and distribution aligned across markets.Read the case study →
Marketing careerFood packaging companyTetra PakTetra Pak’s U.S. content program paired executive thought leadership with integrated digital campaigns to engage customers on the industry issues that mattered most.Read the case study →Built for you
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