Insights
Positioning & Messaging.
How professional services firms get known for what they’re good at: positioning, messaging, value proposition and the story their best clients already believe.
Positioning & Messaging I Ran an Audit on My Own Brand and Scored a 2.4
Like a lot of brands, my consulting business had to catch its messaging and positioning up after a year of iteration. Here’s what an audit identified and what I did about it.
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Positioning & Messaging Why Brand Positioning Is the Most Undervalued Lever in Marketing
Is your marketing stalling? Explore brand positioning and its impact on clarity, leads and overall business success.
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Positioning & Messaging Growth Problems Are Positioning Problems in Disguise
Most growth problems are narrative problems in disguise. Pipeline soft, content not landing, reps off-script—look upstream at the story first.
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Positioning & Messaging The Story Exists—The Problem Is Getting It Out of the Room
Uncover how a brand messaging strategy can bridge the gap between your company's narrative and customer understanding.
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Positioning & Messaging Why Your Brand’s Story Stops Working (And How to Get It Back)
A reactive marketing culture is usually a narrative problem in disguise. Here's what I shared on the Marketing In Progress podcast—and what to do about it.
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Positioning & Messaging Before You Add Another Tactic, Diagnose the Story Your Business Is Actually Using
Learn how a strategic marketing audit helps companies diagnose drift and regain clarity.
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Positioning & Messaging How Clear Communication Drives Growth: Lessons from 13 Years of LoganSquarist
Learn key marketing insights from 13 years of running LoganSquarist. Discover how clear, targeted messaging drives brand awareness, volunteer engagement and meaningful community growth.
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Writing
Bylines and clips.
B2B trade magazine · 2007–2012
Concrete Construction
45 clips: columns, features and news
B2B trade magazine · 2004–2008
Skin Inc.
41 clips, plus the 2006 Buyers Guide
Community newsletter · 2008
This Week in Ravelry
Eight bylined pieces
B2B trade magazine · 2005–2008
Residential Concrete
Four Showcase features
Skin Inc. and World of Concrete · 2006–2012
Editorial Projects
Buyers Guide, show daily, eNewsletter and a website relaunch
Personal writing · 1996–2003
Poetry
69 poems
Newsletter
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