Insights
Marketing Leadership.
For founders, CEOs and CMOs: the decisions, tradeoffs and alignment that keep a company telling one story as it grows.
Marketing Leadership What Strategy Is—and What It’s Not
A successful marketing strategy must embrace the power of 'no' along with 'yes' to drive meaningful results.
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Marketing Leadership The 100-Foot Pause: Why Smart Leaders Step Back Before Scaling
The leaders who scale well aren't the fastest movers. They're the ones who paused long enough to see what they were building. Here's what that pause produces.
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Marketing Leadership From Dashboards to Decisions: Why Marketing Teams Need a Framework, Not More Data
When marketing teams have data but no decision framework, dashboards become a way to defer the call. Here's how to install one and stop the slicing.
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Marketing Leadership How Decision Rules and Marketing Tools Actually Work Together
Marketing rules and tools fail apart. Here's how to install both.
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Marketing Leadership Building Marketing Foundations When the Vision Keeps Changing
If you're a marketing leader trying to build infrastructure inside orgs where the direction keeps changing, here's what you can actually anchor on.
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Marketing Leadership The Difference Between Leader Voice and Shared Language
Explore what happens when leader voice dominates brand articulation, why adoption fails and what it actually takes to build shared language.
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Marketing Leadership Why Constant Change Signals Instability, Not Strategy
Explore how constant change without structure leads to strategic drift, and learn the importance of commitment and clarity in marketing.
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Marketing Leadership How to Lead Marketing When You Don’t Control the Vision
Learn how marketing leaders can navigate roles without full vision control by focusing on strategic clarity and structural readiness.
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Marketing Leadership When Marketing Feels Busy: Why It’s Not a Marketing Problem
Discover why marketing inefficiencies often stem from a lack of structural clarity in business infrastructure, not from marketing execution failures.
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Writing
Bylines and clips.
B2B trade magazine · 2007–2012
Concrete Construction
45 clips: columns, features and news
B2B trade magazine · 2004–2008
Skin Inc.
41 clips, plus the 2006 Buyers Guide
Community newsletter · 2008
This Week in Ravelry
Eight bylined pieces
B2B trade magazine · 2005–2008
Residential Concrete
Four Showcase features
Skin Inc. and World of Concrete · 2006–2012
Editorial Projects
Buyers Guide, show daily, eNewsletter and a website relaunch
Personal writing · 1996–2003
Poetry
69 poems
Newsletter
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