Insights
Archive.
Older posts (2011–2017), kept at their URLs and out of search.
Archive Activating Your Brand Through Authentic Content
Understand the key components needed for a successful content activation strategy in my webinar.
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Archive Engaging An Hyperlocal Audience
LoganSquarist is a case study for how to leverage content, social, email and event marketing tactics to engage an audience.
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Archive Setting Yourself Apart: How Content Creators Can Compete Tomorrow
One of the biggest hurdles in the content marketing race is content creation. Content creators need to blend marketing know-how, research and analysis, and intuition to tell stories effectively.
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Archive Building A B2B Social Strategy: How Businesses Stay Relevant
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline.
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Archive Building Engaging Audiences
Learn about hyper-local journalism, how to building community, and how to leverage technology and social media to create long-lasting engaging audiences.
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Archive Compel Your Social Audience To Act
Learn how to promote and distribute your content messages, as well as foster your community.
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Archive Develop Your Social Media Content
Developing the ideal content mix should blend thought leadership, tips and tutorials, announcements, conversational pieces, round-ups and light fun content.
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Archive Why Age Doesn’t Necessarily Make You Better At Social Media
The truth of the matter is age doesn’t make you better or worse at being a social media professional.
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Archive 30 At 30: Suggestions That Didn’t Make The Cut
I got a number of ideas when I was brainstorming for my 30 at 30 list. I had ideas coming from all directions—from the web, from friends, from family.
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Writing
Bylines and clips.
B2B trade magazine · 2007–2012
Concrete Construction
45 clips: columns, features and news
B2B trade magazine · 2004–2008
Skin Inc.
41 clips, plus the 2006 Buyers Guide
Community newsletter · 2008
This Week in Ravelry
Eight bylined pieces
B2B trade magazine · 2005–2008
Residential Concrete
Four Showcase features
Skin Inc. and World of Concrete · 2006–2012
Editorial Projects
Buyers Guide, show daily, eNewsletter and a website relaunch
Personal writing · 1996–2003
Poetry
69 poems
Newsletter
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