Insights
Recent thoughts.
Articles on positioning, messaging and go-to-market for consultancies, agencies and professional services firms.
Positioning & Messaging I Ran an Audit on My Own Brand and Scored a 2.4
Like a lot of brands, my consulting business had to catch its messaging and positioning up after a year of iteration. Here’s what an audit identified and what I did about it.
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Positioning & Messaging Why Brand Positioning Is the Most Undervalued Lever in Marketing
Is your marketing stalling? Explore brand positioning and its impact on clarity, leads and overall business success.
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Marketing Leadership What Strategy Is—and What It’s Not
A successful marketing strategy must embrace the power of 'no' along with 'yes' to drive meaningful results.
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Marketing Leadership The 100-Foot Pause: Why Smart Leaders Step Back Before Scaling
The leaders who scale well aren't the fastest movers. They're the ones who paused long enough to see what they were building. Here's what that pause produces.
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Go-to-Market Nobody Reads the Branding Deck
Delivering brand strategy isn't the same as getting it used. The real gap exists between absorbing brand work and committing to change.
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Positioning & Messaging Growth Problems Are Positioning Problems in Disguise
Most growth problems are narrative problems in disguise. Pipeline soft, content not landing, reps off-script—look upstream at the story first.
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Marketing Leadership From Dashboards to Decisions: Why Marketing Teams Need a Framework, Not More Data
When marketing teams have data but no decision framework, dashboards become a way to defer the call. Here's how to install one and stop the slicing.
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Marketing Leadership How Decision Rules and Marketing Tools Actually Work Together
Marketing rules and tools fail apart. Here's how to install both.
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Go-to-Market Systems Aren’t Tools: Why Most “Marketing Systems” Fail
Most teams call their tool stack a marketing system. A system is what holds when attention goes elsewhere. Here's what the real one contains.
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Go-to-Market Build the Thing That Outlasts the Funnel
Most B2B companies are already running on brand equity. Here's what happens when the reserves run out, and how to build the thing that lasts.
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Positioning & Messaging Why Brand Positioning Is the Most Undervalued Lever in Marketing
Is your marketing stalling? Explore brand positioning and its impact on clarity, leads and overall business success.
Read →
Marketing Leadership What Strategy Is—and What It’s Not
A successful marketing strategy must embrace the power of 'no' along with 'yes' to drive meaningful results.
Read →
Marketing Leadership The 100-Foot Pause: Why Smart Leaders Step Back Before Scaling
The leaders who scale well aren't the fastest movers. They're the ones who paused long enough to see what they were building. Here's what that pause produces.
Read →
Go-to-Market Nobody Reads the Branding Deck
Delivering brand strategy isn't the same as getting it used. The real gap exists between absorbing brand work and committing to change.
Read →
Positioning & Messaging Growth Problems Are Positioning Problems in Disguise
Most growth problems are narrative problems in disguise. Pipeline soft, content not landing, reps off-script—look upstream at the story first.
Read →
Marketing Leadership From Dashboards to Decisions: Why Marketing Teams Need a Framework, Not More Data
When marketing teams have data but no decision framework, dashboards become a way to defer the call. Here's how to install one and stop the slicing.
Read →
Marketing Leadership How Decision Rules and Marketing Tools Actually Work Together
Marketing rules and tools fail apart. Here's how to install both.
Read →
Go-to-Market Systems Aren’t Tools: Why Most “Marketing Systems” Fail
Most teams call their tool stack a marketing system. A system is what holds when attention goes elsewhere. Here's what the real one contains.
Read →
Go-to-Market Build the Thing That Outlasts the Funnel
Most B2B companies are already running on brand equity. Here's what happens when the reserves run out, and how to build the thing that lasts.
Read →
Writing
Bylines and clips.
B2B trade magazine · 2007–2012
Concrete Construction
45 clips: columns, features and news
B2B trade magazine · 2004–2008
Skin Inc.
41 clips, plus the 2006 Buyers Guide
Community newsletter · 2008
This Week in Ravelry
Eight bylined pieces
B2B trade magazine · 2005–2008
Residential Concrete
Four Showcase features
Skin Inc. and World of Concrete · 2006–2012
Editorial Projects
Buyers Guide, show daily, eNewsletter and a website relaunch
Personal writing · 1996–2003
Poetry
69 poems
Newsletter
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