I joined Gayle Kalvert of Creo Collective on the Marketing In Progress podcast to talk about something I think is chronically underdiagnosed in marketing: the gap between what a brand says it stands for and what its team actually believes and acts on every day.
In this episode:
- How to know if your brand narrative is actually working (the “ask five people” test)
- Why clarity—not more content—is the unlock for growth
- What it looks like to shift a marketing function from reactive to intentional
- How internal alignment drives external results
🎧 Listen on Apple Podcasts | Spotify | YouTube
If this conversation sparked something, you might also like: Narrative Is Not Storytelling—It’s an Operating System
