Narrative-Led Strategic Marketing Leadership for Growing Organizations
Building a Unified Digital Marketing Engine
Transformed a fragmented digital practice into a unified growth engine, aligning teams, channels and client goals to support scale and innovation.
Community Platform & Editorial Strategy
Founded and led LoganSquarist, a hyperlocal media platform that became a Chicago neighborhood hub through journalism, events and community building.
Transforming a Global Content Team
Rebuilt and scaled TMP’s content organization, creating repeatable processes and leading strategy for global brands across multiple verticals.
Brand Strategy & Recruitment Marketing
Led the global careers platform transformation for Procter & Gamble, aligning UX, messaging and distribution into a cohesive digital experience.
Local Brand Activation
Supported Holidays on the Square with branding, digital promotion and community engagement, helping grow a beloved neighborhood event year over year.
Personal Brand Platform
Built my personal site as a strategic brand platform—integrating portfolio, content and consulting into a clear, cohesive digital presence.
Website & Brand Foundation
Led a website redesign for Reed’s Local focused on clarity, usability and long-term maintainability, helping the team better serve their local audience.
What clients and partners say when clarity drives momentum
“I had the pleasure of working with Kate for just over a year and watching her in action. Kate is an immensely talented digital marketer, account manager and processes guru who balances a keen eye for detail with an almost intuitive grasp of the big picture. Her deep wells of industry knowledge allow her to bring a depth of expertise and professionalism to almost any task she sets her mind to. During her time at IntraLink Global, she was instrumental in implementing many integral processes that set a framework for how we operate. I learned a lot from working with Kate, and her guidance and mentorship was invaluable in my professional development. ”
“Working with Kate has been such a positive experience. She’s a true thought partner who brought clarity and direction when we needed it most. In just a few weeks, she helped us confidently solidify our brand voice and go-to-market approach. I deeply value her perspective and always enjoy collaborating with her.”
“I worked with Kate during my time as a community manager at Lightspan Digital while Kate was my direct manager. Kate’s communication practices really taught me how to navigate the sometimes complicated agency world. As an account manger, Kate smoothly orchestrated 10+ accounts at one time as well as help me manage and prioritize tasks in my role. Kate was a role model during my first few years in the professional world and continues to be so to this day.”
“Kate is a real professional and a pleasure to work with. She is a great communicator and always put her client's (my company) interest first. She is tremendously personal and had a great understanding of our business and how she could help it. She is great and is a tremendous asset to any company.”
“Kate was a wonderful consultant to work with on my business web site project. She had fresh ideas, laid out a detailed plan of work, stayed on time and budget and presented me with a product that looked great and more importantly, has been easy for me to manage on my own. Will definitely send more of my clients her way.”
“Kate is a great, strategic marketer who thinks through each of her projects at both a macro and micro level, ensuring you get insights that will make an impact on your business. She is thorough, communicative, and in general, super pleasant to work with!”
“Kate is a natural leader and I can easily say the best boss I ever had. Kate hired me as the Director of Video Production at the agency Imagination where she was the VP of Digital. On top of Video Production, she also had reports from Audio, SEO, Analytics and Web Development divisions as well. She would consistently champion people she thought needed to be seen in leadership and client meetings where they sometimes might have been overlooked. Kate takes time to listen wisely and is always buzzing with ideas on how to make things more effective. Her energy is contagious and I’d work with her again any day.”
“Kate will be an instant asset for any company she joins. Her unique understanding of how the digital landscape and content play nicely together is second to none. Kate has the ability to jump into any conversation about digital strategy or tacos and feel at ease. I've enjoyed working with her in various roles and she creates and designs THE BEST presentations, regardless of the subject. As a team member or leader within an organization, Kate gets my highest recommendation. ”