Role: Vice President of Digital Marketing
Duration: April 2019 – September 2021
Focus: Integrated digital strategy, team leadership, performance marketing
Highlights: Scaled cross-functional team, unified digital disciplines, led rebrand, drove measurable engagement for Fortune 500 clients
At Imagination Publishing, I led the digital transformation of the agency’s services—bringing together paid media, SEO, analytics, video, podcasting, social and web development under a unified strategic vision. I scaled a high-performing team and partnered with senior-level stakeholders across major accounts to translate business goals into measurable, multichannel digital strategies.
Contributions
- Scaled and led a multidisciplinary team delivering digital marketing for JPMorgan Chase, Epsilon, Amica Insurance, Wellness House and Dawn Foods
- Integrated siloed digital capabilities into a cohesive service offering aligned with content strategy
- Established a culture of experimentation through test-and-learn practices across paid, social and content marketing
- Partnered with client leadership to define KPIs, optimize performance and scale results
- Led the company’s website rebrand and helped build a new holistic capabilities deck to support growth and positioning
Impact
✅ Elevated agency offerings through a more cohesive and strategic digital practice
✅ Improved cross-channel performance for key accounts, aligning brand storytelling with lead generation and user engagement
✅ Strengthened client partnerships by serving as a trusted advisor on digital strategy
✅ Positioned the agency for long-term growth with stronger internal alignment and clearer value articulation
Build lasting impact.
If you need a digital leader who can unify teams, translate strategy into performance and evolve your brand story across channels—I’m ready to make it happen.
