Brand, Narrative & Positioning

The Story Exists—The Problem Is Getting It Out of the Room

Uncover how a brand messaging strategy can bridge the gap between your company’s narrative and customer understanding.

Why Your Brand’s Story Stops Working (And How to Get It Back) 🎧

A reactive marketing culture is usually a narrative problem in disguise. Here’s what I shared on the Marketing In Progress podcast—and what to do about it.

Narrative Is Not Storytelling—It’s an Operating System

This article explores why narrative functions as an operating system—driving alignment, decision-making and coordination when marketing alone can’t.

Before You Add Another Tactic, Diagnose the Story Your Business Is Actually Using

Learn how a strategic marketing audit helps companies diagnose drift and regain clarity.

How Clear Communication Drives Growth: Lessons from 13 Years of LoganSquarist

Learn key marketing insights from 13 years of running LoganSquarist. Discover how clear, targeted messaging drives brand awareness, volunteer engagement and meaningful community growth.

One Way to Keep Local Journalism Alive

Explore why local journalism matters more than ever and how you can help preserve independent reporting in your community.

Activating Your Brand Through Authentic Content

Understand the key components needed for a successful content activation strategy in my webinar.