I’ve spent the past 20+ years helping organizations navigate growth, change and repositioning when the work is complex, the stakes are high and clarity matters most.

Across roles, industries and company stages, the pattern is consistent: when teams align around a clear narrative and pair it with pragmatic systems, momentum follows.

Today, I work as a strategic marketing advisor and fractional leader, partnering with founders and leadership teams at inflection points—when what got them here no longer matches where they want to go.

Want the short version of my background and advisory approach? Read more on the About page.

From enterprise scale to founder-led complexity.

I’ve built my career across global brands, agencies and consultancies where positioning and GTM discipline are nonnegotiable, as well as founder-led and mission-driven organizations navigating growth and transition.

My work spans brand strategy, messaging, content and GTM—often stepping into ambiguity to clarify direction and build systems teams can actually use.

At 8th Light, where I most recently served as VP of Growth, I led marketing and sales, built a cross-functional growth team and launched the company’s first integrated go-to-market strategy. The work required aligning leadership, redefining positioning and turning narrative clarity into repeatable execution.

Across roles, my contribution is rarely “more marketing.” It’s helping teams identify what matters, decide what to prioritize and build foundations that match how the business actually operates.

Selected experience and client examples.

These examples reflect the range of environments I’ve worked in—from enterprise organizations to agencies to founder-led teams—each with different constraints, cultures and growth challenges.

Across contexts, the throughline remains the same: narrative clarity, aligned leadership and marketing systems designed for real-world execution. For additional examples, view my full Portfolio.

How this experience shows up in my advisory work.

I don’t bring a one-size-fits-all playbook. I bring pattern recognition, strategic judgment and the ability to translate complexity into direction.

That often looks like:

• Clarifying positioning and narrative when a company has outgrown its story
• Designing brand and messaging systems that guide decisions beyond marketing
• Aligning leadership before scaling execution
• Building GTM foundations that match organizational maturity

Sometimes that work is a focused brand or messaging engagement. Sometimes it’s a GTM and marketing foundation sprint. Sometimes it’s ongoing fractional advisory that keeps leadership and marketing in sync as the business evolves.

The throughline.

Across roles and industries, my work centers on the same belief: marketing works best when it’s grounded in truth, designed for how teams actually operate and led with intention.