I’m a narrative-led strategic marketing leader and fractional advisor. I work with founders and teams who know they have something valuable but can’t quite articulate it, scale it or turn it into consistent market traction.

Most of the companies I partner with are at an inflection point. They’ve grown, shifted or evolved but their story hasn’t caught up—leading to scattered messaging, tactical overwhelm and a persistent feeling that “something’s off,” without clarity on what to fix.

That’s where I come in—I combine storytelling and strategy to build marketing foundations and GTM systems that actually work.

I help leaders clarify who they are, why they matter and how they grow—then build the marketing foundation and GTM structure that turns that clarity into momentum.

Journalism roots. Narrative instincts.

Before I ever led a marketing team, I spent a decade as an award-winning journalist, reporting across industries and founding LoganSquarist, a hyperlocal media platform that grew into a neighborhood hub.

That work trained me to:

• Find the real story beneath the surface
• Ask sharp, respectful questions
• Move fast without losing depth
• Make complex topics understandable

Those same instincts now power my advisory work. I dig into the “why,” spot the narrative gaps and help teams see their business with clearer eyes.

From Fortune 100s to founder-led teams.

Over the past 20 years I’ve led and shaped strategy for global brands like JPMorgan Chase, Procter & Gamble and Tetra Pak, agencies and consultancies where positioning and GTM discipline are everything, and founder-led or mission-driven organizations navigating growth and change.

Most recently at 8th Light, I served as VP of Growth, leading marketing and sales, building a cross-functional growth team and launching the company’s first integrated go-to-market strategy.

Across roles, the pattern stays the same: I step into complexity, bring narrative clarity and build systems that teams can actually use.

See my experience across enterprise and founder-led teams.

How I partner with clients.

I work primarily with founder-led consultancies and agencies, B2B services and SaaS companies, and mission-driven organizations in moments of transition.

My work typically centers on three areas:

Sometimes that looks like a brand platform and messaging engagement. Sometimes it is a GTM and marketing foundation sprint. Sometimes it is ongoing fractional advisory that keeps leadership and marketing in sync.

How I work.

Clients describe working with me as clarifying, confidence building and grounding—direct but warm, strategic and practical, curious with a strong bias for action.

I integrate quickly, ask sharp questions and build structures your team can actually run. I’m not a growth-hacks consultant. I’m the partner who helps you get clear, build something solid and scale it intentionally.

What fuels me outside the office.

I’m still driven by the same things that drew me to journalism and marketing: curiosity, creativity and community.

Outside of work, you’ll find me running long distances, singing karaoke, gardening, knitting or traveling. Those outlets keep me grounded and remind me that good work is supposed to make room for a full life.

Recognition.

• CHIEF Member
• Founder of LoganSquarist, recognized twice by Cook County Commissioner Luis Arroyo Jr., 8th District
• @LoganSquarist named Twitter handle to follow by RedEye Chicago
• TABPI TABBIE Award recipient