Strategic Marketing Audit
Clarity before commitment.
Uncover what’s working, what’s misaligned and where focus will create the most impact—before investing in deeper brand, GTM or advisory work.
When marketing feels inconsistent, unclear or harder to steer than it should, the issue is rarely effort or execution.
More often, it’s misalignment.
The Strategic Marketing Audit is a focused, expert-led diagnostic designed to help leadership teams understand how their brand narrative, positioning, ICP focus and marketing structure are actually working together—and where misalignment is limiting impact.
Before you invest in new tactics, campaigns or hires, employ an audit to provide a clear view of what’s working, what’s not and where focus will create the most leverage.
What This Audit Is
The Strategic Marketing Audit is designed to surface the root causes behind:
- Inconsistent messaging
- Scattered marketing efforts
- Unclear positioning
- Stalled momentum
- Leadership uncertainty about what to fix first
Rather than evaluating channels in isolation, the audit looks across your ecosystem to assess whether your strategy, narrative and execution are aligned to your business goals.
What’s Included
Each audit is scoped based on your business context, leadership readiness and internal capacity. A typical audit includes:
Brand & Narrative Assessment
Evaluation of positioning, differentiation and message clarity across key touchpoints
ICP & Audience Signal Review
Assessment of how clearly your target audience is defined—and how effectively your messaging reflects their context and needs
Content & Channel Evaluation
Focused review of content and channels tied to your highest-impact touchpoints, typically two priority channels
Website & Core Messaging Review
Homepage and primary service or solution pages
Qualitative & Quantitative Scorecard
Clear strengths, gaps and risk areas, paired with strategic interpretation—not just scores
Executive Summary & Priority Recommendations
A leadership-ready readout outlining immediate priorities, key risks and recommended next steps
Who This Is For
The Strategic Marketing Audit is designed for organizations that:
- Have an established offering and active marketing motion
- Are past the scrappy startup phase but not fully scaled or navigating a moment of growth
- Are led by founders or senior leaders still close to strategic decisions
- Feel increasing complexity or inconsistency as they grow
- Want clarity before committing to deeper brand, GTM or advisory work
This includes growing services firms, consultancies and product-led organizations, as well as more complex or enterprise environments where misalignment can quietly undermine scale.
What Happens Next
The audit often clarifies the most effective next step, which may include:
- Brand Platform & Messaging development
- Marketing & GTM foundations
- Ongoing strategic advisory or fractional CMO support
In some cases, the audit confirms that you’re aligned and simply need to double down. In others, it reveals more systemic issues that need attention before additional investment.
Either way, you’re no longer guessing.
If you’re still validating your core offering or lack a basic marketing foundation, this audit may be premature. If you’re scaling and feeling friction, it’s often exactly the right intervention.
Optional Add-Ons
Available when relevant to your goals and stage:
- Sales motion and outreach review (CRM, founder-led sales, sequences)
- Marketing automation and workflow review
- Employer brand or careers experience audit
- Additional channel deep dives (email, events, video, etc.)
More comprehensive and enterprise-level audits are available for complex organizations, multi-unit teams or deeper system-wide assessment.
