Marketing & GTM Foundations
From narrative to execution-ready focus.
Translate your brand narrative into a clear, focused go-to-market structure—defining where to invest, how to show up and what to prioritize for impact.
Most teams don’t need more ideas—they need clarity on where to invest, how to show up and what to prioritize.
Marketing & GTM Foundations translates your brand narrative into a clear, focused go-to-market structure. This work defines how your messaging applies across channels, motions and teams—so marketing and growth efforts are aligned, sustainable and built for execution.
The result is a GTM foundation that supports confident decision-making, consistent market presence and efficient use of time and budget.
The outcome: an execution-ready GTM foundation that supports confident decision-making, consistent market presence and efficient use of time and budget.
What This Engagement Is (and Is Not)
This is not campaign execution or channel-by-channel optimization.
Marketing & GTM Foundations is a strategic structuring engagement designed to clarify focus and reduce noise—especially for teams that have strong ideas but fragmented execution.
This work addresses:
- Unclear growth motions or scattered priorities
- Messaging that exists but isn’t applied consistently
- Channel sprawl without a clear investment strategy
- Decision fatigue at the leadership level
Rather than optimizing in isolation, this engagement aligns narrative, messaging, channels and operating model into a coherent GTM system.
What’s Included
Each engagement is scoped based on your business context, leadership readiness and internal capacity. A typical engagement includes:
GTM Strategy & Focus Areas
Clear definition of primary growth motions, priority audiences and where to focus for impact
Channel & Motion Prioritization
Identification of the highest-leverage channels and GTM motions aligned to your goals and capacity
Messaging Application & Use Cases
Practical guidance for applying brand and messaging across priority channels and sales motions
Marketing Structure & Operating Model
Recommendations for roles, rhythms, ownership and how marketing efforts should be organized to support GTM goals
Roadmap & Investment Guidance
Phased priorities outlining what to do now, next and later—including where not to invest
Leadership Alignment & Decision Frameworks
Clear guardrails that support faster decisions, consistent execution and reduced churn
Who This Is For
Marketing & GTM Foundations is designed for organizations that:
- Have a defined brand or narrative but lack execution clarity
- Are scaling and need focus without overbuilding
- Are investing in marketing but unsure where it’s paying off
- Need alignment across leadership, marketing and sales motions
This work is especially valuable during growth transitions, post-brand work or when leadership needs clearer direction without adding headcount.
What Happens Next
Marketing & GTM Foundations often becomes the bridge to:
- Thought Leadership & Visibility
- Fractional Strategic Advisory
- Targeted execution or enablement initiatives
In some cases, this work stands on its own. In others, it reveals where deeper investment will drive the most return.
Let’s talk about what you need.
Not sure where to start? We’ll figure it out together.
Download my Services Overview (PDF)
View Capabilities (PDF)
* No prep required. We’ll use the time to understand what’s going on and whether I can help.
What clients say when clarity becomes momentum
“Kate is a real professional and a pleasure to work with. She is a great communicator and always put her client's (my company) interest first. She is tremendously personal and had a great understanding of our business and how she could help it. She is great and is a tremendous asset to any company.”
“Kate has been a fantastic resource for all things digital, whether redesigning my website on Wordpress, fine tuning my social media profiles, or understanding Google Analytics. She's an excellent communicator, and I will absolutely hire her again in the future.”
“Kate is a natural leader and I can easily say the best boss I ever had. Kate hired me as the Director of Video Production at the agency Imagination where she was the VP of Digital. On top of Video Production, she also had reports from Audio, SEO, Analytics and Web Development divisions as well. She would consistently champion people she thought needed to be seen in leadership and client meetings where they sometimes might have been overlooked. Kate takes time to listen wisely and is always buzzing with ideas on how to make things more effective. Her energy is contagious and I’d work with her again any day.”
“Kate did and excellent job with our website. We have received several compliments on how nice it looks and how easy it is to navigate. She also went above and beyond to make sure that we were able to update and the website ourselves through Wordpress. I cannot gush about how awesome she is and how happy we are with the site and her dedication to the project.”
“I worked with Kate during my time as a community manager at Lightspan Digital while Kate was my direct manager. Kate’s communication practices really taught me how to navigate the sometimes complicated agency world. As an account manger, Kate smoothly orchestrated 10+ accounts at one time as well as help me manage and prioritize tasks in my role. Kate was a role model during my first few years in the professional world and continues to be so to this day.”
“Kate was a wonderful consultant to work with on my business web site project. She had fresh ideas, laid out a detailed plan of work, stayed on time and budget and presented me with a product that looked great and more importantly, has been easy for me to manage on my own. Will definitely send more of my clients her way.”
“I met Kate through the Association of Women Journalists (AWJ) and immediately was impressed (and inspired) by her creativity, drive, work ethic and use of social media. Her passion for journalism, digital media and communications overall is evident in the projects she takes on, including LoganSquarist, an online news outlet that she founded that uses social media to socialize the neighborhood. What I admire about Kate is her vitality as well as her desire to keep learning and growing personally and professionally. Kate is a modern-day renaissance woman who is multitalented (ask about her travel, knitting and marathon exploits!) and who brings instant value to any team or organization.”
“Kate will be an instant asset for any company she joins. Her unique understanding of how the digital landscape and content play nicely together is second to none. Kate has the ability to jump into any conversation about digital strategy or tacos and feel at ease. I've enjoyed working with her in various roles and she creates and designs THE BEST presentations, regardless of the subject. As a team member or leader within an organization, Kate gets my highest recommendation. ”
“For nearly two years, I had the pleasure of working alongside Kate to develop social strategies. Kate has an extraordinary knowledge of the ever-changing social and digital media landscape. She has an endless enthusiasm for taking on new projects and effortlessly provides guidance for clients across a variety of industries. She's an excellent communicator, and will be a great addition to any team!”
“One of the best things I've ever done in my career is work with Kate Hamilton. Her enthusiasm for all things editorial, not to mention her energy and passion for any project she's involved with, is contagious. In addition to being a natural born leader, she's also a creative type, a thinker, a stickler for details, and someone with incredible vision and the drive to get things done. I always marvel at how she is constantly teaching herself new things. She always seems to be ahead of the curve on anything related to social media, and she also has an eye for design. This lady rocks! And she continues to be a mentor to me and others in journalism and communications.”
“Kate is a wealth of knowledge who served as a tremendous mentor for all of our team members while constantly improving processes and workflows. She’s a tremendous project manager, pays great attention to detail, and is able to demand results from her team with respect. At LoganSquarist she has built and led a team of dozens of volunteer contributors committed to her vision of a community resource. I would happily work with Kate again anytime!”
“Kate has an incredible amount of drive when it comes to LoganSquarist. In the six months that I’ve been involved, I’ve watched the site grow from a pet project to a respected community publication. This success can be attributed to Kate’s technical and leadership skills. From building out the site to off-hours community management and a consistent flow of content, the site improves by leaps and bounds on a weekly basis. When it comes to team management, Kate delegates tasks in an organized and efficient manner, making her an all around great and inspiring person to work with.”
“I had the pleasure of working with Kate for just over a year and watching her in action. Kate is an immensely talented digital marketer, account manager and processes guru who balances a keen eye for detail with an almost intuitive grasp of the big picture. Her deep wells of industry knowledge allow her to bring a depth of expertise and professionalism to almost any task she sets her mind to. During her time at IntraLink Global, she was instrumental in implementing many integral processes that set a framework for how we operate. I learned a lot from working with Kate, and her guidance and mentorship was invaluable in my professional development. ”