Fractional Strategic Advisory
Senior marketing leadership without full-time overhead.
Fractional Strategic Advisory provides embedded, senior-level marketing leadership for organizations navigating growth, transition or increasing complexity.
As a strategic partner, I work alongside founders and executive teams to help translate vision into direction, pressure-test decisions and maintain focus across brand, go-to-market and growth priorities.
This is not “on-call marketing help.”
It is ongoing leadership support designed to bring clarity, momentum and coherence as the business evolves.
The work flexes based on context—sometimes centered on planning and prioritization, sometimes on decision support or initiative shaping—but always anchored in what the business actually needs next.
What This Looks Like in Practice
Fractional advisory work typically includes:
Strategic Direction & Decision Support
Guidance on brand, GTM priorities, growth tradeoffs and sequencing
Executive-level Thought Partnership
A trusted sounding board for leadership decisions, risk assessment and strategic clarity
Initiative Shaping & Execution Guidance
Support defining initiatives, pressure-testing plans and guiding execution when helpful
Alignment & Leadership Continuity
Ensuring coherence across teams, messaging and priorities as the organization evolves
When This Service Is the Right Fit
Fractional Strategic Advisory is most effective when:
- The business is growing or changing faster than internal clarity
- Leadership needs a senior marketing partner, not a full-time hire
- Decisions feel high-stakes, interconnected or difficult to sequence
- Marketing, brand and GTM require tighter alignment at the leadership level
What Happens Next
It often builds on, or runs alongside:
Outcomes Clients See
Clients typically experience:
- More confident decision-making
- Clearer priorities across brand, GTM and growth
- Reduced leadership friction and rework
- Sustained momentum without adding unnecessary overhead
Let’s talk about what you need.
Not sure if fractional advisory is the right level of support? Let’s talk through your context and determine what will actually help.
Download my Services Overview (PDF)
View Capabilities (PDF)
* No prep required. We’ll use the time to understand what’s going on and whether I can help.
