Role: Creator, Strategist, Designer
Duration: Ongoing
Focus: Personal branding, content strategy, career storytelling
Highlights: Unified platform, consistent traffic, lead generation hub
My personal website has evolved over two decades—from a standalone blog to a fully integrated personal brand platform. Today, it serves as the central hub for my professional presence, highlighting my expertise, portfolio, consulting services and ongoing thought leadership.
Strategy & evolution
- Unified multiple platforms (blog, portfolio, CV site) into one cohesive experience
- Designed and built the site using WordPress with a custom Genesis theme
- Developed clear site architecture to support content discovery, lead generation and professional storytelling
- Optimized for SEO, reader engagement and self-updating control
Core features
- Modular homepage that highlights services, past work, testimonials and recent content
- Archive-driven portfolio with standardized templates
- Blog spanning thought leadership, marketing trends and personal essays
- Integrated services and speaking sections with contact forms and booking options
Impact
- Consistent traffic from peers, recruiters and consulting inquiries
- Recognized as a credible, professional brand presence aligned with my public voice
- Enabled smoother networking, job conversations and business development
KateMHamilton.com Over The Years
Over the years, this site has gone through a number of iterations, from blog to separate portfolio, to unified website, to its current format.
Looking to highlight your experience?
Your digital presence should work as hard as you do. If you need help shaping your personal brand or building a content-driven site, I can help.
