8th Light

Role: Vice President of Growth
Duration: September 2021 – April 2025
Focus: Sales and marketing strategy, brand repositioning, team leadership
Highlights: First-ever GTM plan, $2.5M in marketing-sourced revenue, brand and website overhaul, unified sales and marketing

At 8th Light, I led the organization through a major growth transformation, evolving the brand, sales strategy and marketing function into a unified go-to-market engine. I built and scaled cross-functional growth teams, launched the company’s first GTM and employer brand strategies and drove a rebranding effort that aligned our external story with our internal mission. Over three years, my work has resulted in stronger pipeline performance, increased organic visibility and a measurable impact on new revenue.

“Kate’s track record of passionately working across the organization to mature our voice, bring teams together, coordinate activities, measure accomplishments and document everything(!) is the basis of my high confidence in this change [to take on sales].”

Contributions

• Launched and led integrated sales and marketing strategy in a high-touch B2B services environment
• Built a cross-functional growth team with clear roles, responsibilities and strategic focus
• Developed and executed the company’s first go-to-market, employer brand and content strategies
• Led a full rebrand and website relaunch to better communicate positioning and offerings
• Created segmented communications for prospects, alumni, clients and job seekers
• Designed and operationalized sales standards, processes, reporting and performance structure
• Partnered across the organization to shape company narrative and internal communications

Impact

• $2.5M+ in new revenue from marketing-generated leads
• 107 qualified leads and 12 closed-won deals via marketing channels
• Increased monthly website users and sessions by 50%+
• Talent Community grew 200% in six months to 2,400+ subscribers
• 50% of new users driven by organic search
• LinkedIn audience grew 10% YoY, with 22% representing target buyers
• Email marketing remains a high-performing engagement channel despite content slowdown
• Achieved a 47.1% win rate on marketing-qualified leads—a 27% increase over the previous period