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Kate Hamilton

Narrative-Led Strategic Marketing Leadership for Growing Organizations

Services

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Services


Strategic marketing services that turn clarity into momentum.

Narrative-led strategy, GTM structure and advisory support for teams.

I partner with founders and leadership teams who know something isn’t quite landing—but need clarity, structure and a path forward that actually works.

My work sits at the intersection of narrative clarity, marketing leadership, and go-to-market execution. Sometimes that means pressure-testing strategy. Sometimes it means building foundations. Sometimes it means serving as an embedded strategic advisor to keep leadership and marketing aligned as the business evolves.

Each engagement is designed to meet your team where you are—and help you move forward with confidence.

Overview

I offer five core services, designed to work independently or together depending on your needs. Some teams start with a focused audit. Others need a deeper brand or GTM foundation. Many continue with advisory support to sustain momentum over time.


Strategic Marketing Audit

Clarity before commitment.

A fast, focused diagnostic to identify what’s working, what’s not and where clarity is breaking down. This fixed-fee engagement evaluates your positioning, messaging, buyer journey and GTM signals—so you can see clearly where to focus and what to fix next.

Best for: Leadership teams needing outside perspective, alignment and a clear starting point.

Explore the Strategic Marketing Audit


Brand Platform & Messaging

Define who you are, why you matter and how you show up.

Clarity around who you are, why you matter and how you show up—across leadership, marketing and sales. We develop a brand platform and messaging system that aligns stakeholders, sharpens differentiation and gives your team a shared language they can actually use.

Best for: Organizations seeking rebrands, repositioning or moments where growth has outpaced clarity.

Explore Brand Platform & Messaging


Marketing & GTM Foundations

Build the system that turns clarity into momentum.

The structure your team needs t o move from reactive execution t o intentional growth. This work defines ICPs, GTM strategy, messaging architecture and operating rhythms—so marketing decisions are grounded, scalable and connected t o business outcomes.

Best for: Teams ready to operationalize strategy and build repeatable momentum.

Explore Marketing & GTM Foundations


Thought Leadership & Visibility

Translate expertise into sustained market credibility.

Strategic visibility that builds credibility, trust and long-term relevance—not noise. We identify the narratives worth owning, shape executive or brand-level thought leadership, and design a visibility approach that supports growth, authority and market presence.

Best for: Leaders and teams looking to lead conversations, not chase trends.

Explore Thought Leadership & Visibility


Fractional Strategic Advisory

Ongoing clarity, alignment and leadership support.

Senior-level marketing leadership without the overhead of a full-time hire. I work alongside founders and leadership teams as a strategic advisor—bringing clarity, structure and continuity across brand, GTM and marketing decisions as the business evolves.

Best for: Organizations navigating growth, transition or leadership change that need steady strategic guidance.

Explore Fractional Strategic Advisory

What clients see when clarity clicks.

  • Generated $2.5M+ in marketing-sourced revenue at 8th Light by aligning brand, messaging and GTM execution
  • Drove 50%+ traffic growth during relaunch periods by rebuilding content strategy and channel focus
  • Grew a talent community by 200% in six months through clearer positioning and narrative-led campaigns
  • Built leadership-ready marketing systems across P&G’s 60+ global markets through employer brand and platform work
  • Published 1,300+ articles and produced 150+ community events through LoganSquarist, scaling audience and trust over time

Who this is for.

I partner with founder-led teams and leadership groups who need senior marketing clarity without the overhead of a full-time hire. Most are navigating growth, repositioning, leadership change or a shift in what they want to be known for.

How we’ll work together.

Engagements are scoped to your stage and capacity. Common formats include a fixed-scope audit or foundation sprint and an ongoing fractional advisory rhythm to keep decisions, messaging and execution aligned.


How engagements typically evolve.

Some clients start with a focused audit. Others come in for a brand platform or GTM foundation. Many continue into fractional advisory as the work moves from definition to execution.

What clients and partners say when clarity drives momentum

“Kate is a great, strategic marketer who thinks through each of her projects at both a macro and micro level, ensuring you get insights that will make an impact on your business. She is thorough, communicative, and in general, super pleasant to work with!”

Amanda Nizerre
Founder & Fractional CMO

“Working with Kate has been such a positive experience. She’s a true thought partner who brought clarity and direction when we needed it most. In just a few weeks, she helped us confidently solidify our brand voice and go-to-market approach. I deeply value her perspective and always enjoy collaborating with her.”

Adam Kamp
Founder & CEO

“Kate was a wonderful consultant to work with on my business web site project. She had fresh ideas, laid out a detailed plan of work, stayed on time and budget and presented me with a product that looked great and more importantly, has been easy for me to manage on my own. Will definitely send more of my clients her way.”

Lehia Franklin Acox
Owner  |  LFA PR

“I had the pleasure of working with Kate for just over a year and watching her in action. Kate is an immensely talented digital marketer, account manager and processes guru who balances a keen eye for detail with an almost intuitive grasp of the big picture. Her deep wells of industry knowledge allow her to bring a depth of expertise and professionalism to almost any task she sets her mind to. During her time at IntraLink Global, she was instrumental in implementing many integral processes that set a framework for how we operate. I learned a lot from working with Kate, and her guidance and mentorship was invaluable in my professional development. ”

Manu Vish
Social Media Community Manager and Public Relations Specialist  |  Intralink Global

“Kate will be an instant asset for any company she joins. Her unique understanding of how the digital landscape and content play nicely together is second to none. Kate has the ability to jump into any conversation about digital strategy or tacos and feel at ease. I’ve enjoyed working with her in various roles and she creates and designs THE BEST presentations, regardless of the subject. As a team member or leader within an organization, Kate gets my highest recommendation. ”

Dustin Carper
Digital Strategist  |  TMP Worldwide

“Kate is a natural leader and I can easily say the best boss I ever had. Kate hired me as the Director of Video Production at the agency Imagination where she was the VP of Digital. On top of Video Production, she also had reports from Audio, SEO, Analytics and Web Development divisions as well. She would consistently champion people she thought needed to be seen in leadership and client meetings where they sometimes might have been overlooked. Kate takes time to listen wisely and is always buzzing with ideas on how to make things more effective. Her energy is contagious and I’d work with her again any day.”

Kim Jones
Director of Video  |  Imagination

“I worked with Kate during my time as a community manager at Lightspan Digital while Kate was my direct manager. Kate’s communication practices really taught me how to navigate the sometimes complicated agency world. As an account manger, Kate smoothly orchestrated 10+ accounts at one time as well as help me manage and prioritize tasks in my role. Kate was a role model during my first few years in the professional world and continues to be so to this day.”

Jessica Funcannon
Community Manager | Lightspan Digital

“Kate is a real professional and a pleasure to work with. She is a great communicator and always put her client’s (my company) interest first. She is tremendously personal and had a great understanding of our business and how she could help it. She is great and is a tremendous asset to any company.”

Geoff Winthrop
Executive Vice President/Partner | Acquirent

Let’s talk about what you need.

Not sure where to start? We’ll determine the right starting point together.

Schedule an advisory conversation*

Download my Services Overview (PDF)
View Capabilities (PDF)

* No prep required. We’ll use the time to understand what’s going on and whether I can help.

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