Role: Director of Content
Duration: 2017-2019
Focus: Team transformation, operational strategy, cross-vertical content delivery
Clients: Kaiser Permanente, Nike, Verizon, AT&T, Massage Envy, Procter & Gamble, Cargill, IBM
Highlights: Rebuilt and restructured content team, developed training framework, led process innovation
As Director of Content at TMP, I was brought in to lead and rebuild a growing—but fragmented—content team supporting employer brand and recruitment marketing efforts. Within a year, I transformed a team of writers into a scalable, editorially sound, cross-functional unit that supported Fortune 500 clients across verticals.
Contributions
🧠 Strategic Development
- Refocused the company’s content offering to prioritize data-informed, scalable and tactical strategies
- Overhauled client approaches to emphasize foundational implementation and performance alignment
- Partnered with client teams to reshape deliverables for stronger marketing outcomes
⚙️ Process Development & Delivery Rigor
- Instituted department-wide protocols to streamline delivery and reduce inconsistencies
- Created reusable editorial templates and execution frameworks that addressed ongoing workflow challenges
- Defined content formats and delivery structures that improved speed, quality and clarity across global teams
- Supported a wide range of campaign types, from EVP development and content audits to evergreen content systems
Kate has an extraordinary knowledge of the ever-changing social and digital media landscape.
— Anna Copper, Content Strategist
📚 Team Training & Talent Development
- Rebuilt and stabilized a 20+ person team of writers and content strategists within my first 12 months
- Implemented a formal training program that significantly shortened onboarding time for new team members
- Created clear growth pathways and editorial review structures that enabled advancement and role clarity
- Fostered a performance-driven, supportive team culture with an emphasis on collaboration and craft
🤝 Client & Cross-Functional Collaboration
- Served as strategic partner to internal teams and account leaders across client portfolios
- Helped redefine the client experience by bringing delivery consistency and strategic guidance to every engagement
- Elevated the visibility of content strategy within the agency and among external stakeholders
Impact snapshot
✅ Rebuilt and restructured content team in under 12 months
✅ Created scalable delivery model used across TMP’s North American offices
✅ Supported 8+ Fortune 500 clients with brand storytelling and recruitment marketing content
✅ Cut new hire ramp time by 50% through structured training and mentoring
Let’s build together.
Need to stabilize a high-volume content team or bring structure to your delivery model? I’ve done it—and I can do it again.
