Role: Client Strategy Lead
Duration: One-year engagement
Focus: Digital strategy, cross-channel content, customer engagement
Highlights: Long-term client relationship, integrated campaign leadership, brand storytelling across digital
I led a yearlong strategic engagement with Tetra Pak, positioning the brand as a leader in sustainability and innovation in the packaged food industry. Our content program focused on building executive visibility, delivering thought leadership through high-authority platforms and creating a digital strategy that drove measurable engagement.
Content & platform strategy
- Partnered with senior executives to craft compelling thought leadership on sustainability, innovation and the future of food packaging
- Developed a content cadence for publication on The Huffington Post and brand-owned channels
- Created integrated messaging frameworks that translated complex topics into accessible customer narratives
Cross-channel distribution
- Distributed content across email, social and media outlets to maximize reach and repurposability
- Ensured brand voice consistency across all platforms and editorial formats
- Coordinated PR placement strategy to amplify executive bylines and editorial coverage
Performance & outcomes
✅ 53% of traffic driven via organic search
✅ 18% via email, 15% via PR referral sites
✅ Social engagement and audience size doubled in under 12 months
✅ Executive positioning solidified through high-visibility, credible thought leadership campaigns
Client partnership
- Acted as lead strategist and day-to-day client partner
- Managed cross-functional collaboration with editorial, PR and creative teams
- Maintained a trusted partnership through strategy, transparency and consistent results
Ready to elevate executive visibility?
Create a meaningful platform, audience and content engine takes heart and vision. If you need that kind of leadership, let’s talk.
