Role: Digital Strategist, TMP Worldwide (now Radancy)
Duration: 2014–2018
Focus: Career platform strategy, global messaging, employer brand and recruitment marketing
I played an instrumental role in defining and executing Procter & Gamble’s global digital talent acquisition strategy. My work spanned full career site implementation, performance analytics, persona-based content messaging and scalable global-to-local activation plans—bolstering P&G’s brand message pillars and “reasons to believe” across dozens of international markets.
Contributions
🌐 Digital Strategy & Platform Integration
- Unified three disconnected digital properties into a single dynamic, tech-enabled career site
- Designed personalized experiences aligned to user data and candidate decision journeys
- Guided implementation across internal and agency partners to ensure consistency and scalability
🧩 Content Messaging Approach
- Developed a global content framework rooted in candidate persona attributes
- Translated employer brand pillars into a scalable narrative that resonated globally and locally
- Embedded messaging across UX, social and content touch points to ensure clarity and brand consistency
📣 Social Distribution & Global Activation
- Architected a tactical global and regional social distribution plan
- Addressed local market barriers while applying best practices in employer brand activation
- Enabled internal and agency partners across markets to activate consistently and confidently
📈 Data-Based Consulting & Performance Strategy
- Analyzed site and campaign performance to inform strategy shifts and regional recommendations
- Consulted across stakeholder groups to align on global KPIs and localized outcomes
- Used insights to optimize engagement, increase relevance and support ongoing platform iteration
Impact Highlights
✅ Unified global platform across 60+ markets
✅ Messaging framework adopted globally and adapted regionally
✅ Scalable social strategy supporting both global brand consistency and local resonance
✅ Strengthened trust and visibility with talent audiences through relevant, data-backed content
Scale your employer brand.
Need a strategist who can bridge global vision with local execution—and turn brand values into real candidate engagement? Let’s build it together.
